When it comes to video, which advertising platform is the best? Is traditional media dying? And how do you make sure your ads don't get lost in a noisy election year?
Brandon and Caleb share case studies from two $50k ad budgets and a formula you can use to determine which media is best for you.
Start your 2024 advertising budget off on a solid foot with these time-tested principles!
00:00 Intro
01:23 Switching your Advertising Budget during an Election Year
02:15 Example Company
03:20 What are you trying to make happen?
08:56 Math & Media Buying
11:56 Let's Talk About Targeting
16:02 When Digital Trumps Traditional
18:01 Why Consistency is Your Best Friend
22:45 Isn't Broadcast Marketing Dying?
24:09 How to Get The Best Advertising Deal in an Election Year
27:34 Recap
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nathan Modl
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